Bespoke
Drawn for you from a blank page. Exclusive or shared, named by you, and yours to keep.
Price on requestWe reply by email
- Design
- Drawn for you
- Exclusive
- 1a: yes. 1b: no
- Name
- Yours
- Headcount
- None
- Agreement
- Signed commission agreement
Licenses
Four ways to license, one question.
How much do you want the typeface to be yours? Compare the four license forms below, then read the questions that help you choose.
The Standard License is our EULA. The Brand License is the same EULA with agency sharing, a custom font name or both added. You buy either one through our checkout, where Paddle is the Merchant of Record, with no separate agreement to sign. Bespoke and the Enterprise License are custom agreements signed with G Design AB and invoiced directly by G Design AB, outside the checkout. Price on request.
Brand License
An existing GD typeface, carrying your name. Add agency sharing, a custom font name, or both.
Standard price + add-onsAt checkout
- Design
- Existing GD typeface
- Name
- Yourbrand Trio, without the GD prefix, +12 %
- Sharing
- Agencies and suppliers, +10 %
- Headcount
- Up to 2,000. Above that, Enterprise
- Agreement
- The EULA, accepted at checkout
Enterprise License
For companies above 2,000 people, and for use at scale across markets and suppliers.
Price on requestWe reply by email
- Design
- Existing GD typeface
- Headcount
- None, for companies above 2,000
- Sharing
- Your group, agencies and suppliers
- Term
- Fixed term or perpetual
- Agreement
- Signed agreement
Standard License
One typeface for your own use, forever. The license most brands start with.
By company sizeAt checkout
- Design
- Existing GD typeface
- Media
- One License for all, or Desktop, Web or App & Game
- Sharing
- Your premises and computers, printers as needed
- Headcount
- Up to 2,000, with affiliates and contractors
- Agreement
- The EULA, accepted at checkout
Compare Licenses
| 1 Bespoke | 2 Brand License | 3 Enterprise License | 4 Standard License | |
|---|---|---|---|---|
| Design | Drawn for you | Existing GD typeface | Existing GD typeface | Existing GD typeface |
| Who pays | 1a: you, in full. 1b: you, half of development | Standard fee by company size, plus add-ons | Negotiated fee | Fee by company size |
| Exclusive | 1a: yes. 1b: no | No | No | No |
| GD may sell or reuse it | 1a: no. 1b: yes, under another name | Yes, under the original name | Yes, under the original name | Yes |
| Name | Yours | Your name + the typeface name, e.g. Yourbrand Trio, or the original name | Original name | Original name |
| Sharing with suppliers | Yes | Agency sharing add-on, +10 %: suppliers on their own computers, for your work only | Yes, broad use and sharing across your group and suppliers | On your premises and computers, printers as needed |
| Headcount limit | None | By company size, up to 2,000. Above that, Enterprise | None, for companies above 2,000 people | By company size, up to 2,000, with affiliates and contractors. Above that, Enterprise |
| Renaming | Not needed, the name is yours | Custom name add-on, +12 %, without the GD prefix. For example: Yourbrand + font name, such as Yourbrand Trio. A name without the typeface name: contact us | As agreed | Not included |
| Media | As agreed | One License for all, or Desktop, Web or App & Game | As agreed | One License for all, or Desktop, Web or App & Game |
| Hardware and firmware | As agreed | Not included | As agreed | Not included |
| Term | Perpetual | Perpetual | Fixed term or perpetual | Perpetual |
| Agreement | Signed commission agreement | The EULA, accepted at checkout | Signed agreement | The EULA, accepted at checkout |
| Price | Price on request | Standard price + add-ons Buy | Price on request | By company size Buy |
Which license fits you?
You want a typeface of your own, made for your needs, that sets your identity apart. Choose Bespoke, Exclusive (1a). We design and develop the typeface for you. You get exclusive rights, the name and the control, and you protect it. We never sell or use it.
You want a typeface that feels like yours and works with your agencies. Choose the Brand License (2), right at checkout. Add agency sharing, + 10 %, so the external designers, agencies and developers who work for you can install the fonts on their own computers. Add a custom font name, + 12 %, and the typeface carries your name followed by its own, for example Yourbrand Trio, without the GD prefix. Pick one or both, at any company size up to 2,000 people. Want a name of your own, without the typeface name? Contact us, or consider Bespoke, Shared (1b).
You are a global company with more than 2,000 people, or you need massive use and sharing across markets. Choose the Enterprise License (3). It is a signed agreement under the Enterprise Use section of our EULA. There is no headcount limit, your group and its agencies and suppliers can use the typeface for your work, and the term is fixed or perpetual. Price on request.
You want a high-quality typeface for your brand, campaign or product and no worries about usage. The Standard License (4) covers web, app and desktop forever, as One License for all or only the media you need, for companies of up to 2,000 people. Price follows company size. At checkout you can add agency sharing and a custom font name, which makes it a Brand License. If your headcount moves into the next band, tell us and we update the license and the fee for the new band. The typeface is for you only. Freelancers may work with it on your premises and computers, and printers get it as needed. Other suppliers need their own license, unless you add agency sharing or hold an Enterprise License.
One License for all, Brand License and Enterprise
One License for all covers desktop, web, app and game use, forever, for a one-time fee. Need only part of it? Open Detailed licence at checkout and choose Desktop, Web or App & Game. One medium costs 50 % and two cost 80 % of One License for all.
Brand License. Add one or both of the add-ons below at checkout and your order becomes a Brand License, at any company size up to 2,000 people. It is covered by the EULA, so there is no separate agreement to sign.
Agency sharing, + 10 %. The external designers, agencies, freelancers and developers who work on your assignments may install the fonts on their own computers, for your work only. Everyone who receives the files accepts the restrictions in writing and deletes them when the work ends. Read section 3.1
Custom font name, + 12 %. We deliver the typeface under your name followed by the typeface name, for example Yourbrand Trio, without the GD prefix. The name appears in your design tools and file properties. The renamed fonts are generated automatically and arrive in your download email right after payment. Checking the name for your market is up to you, and the design and font software stay with us. A name without the typeface name, such as Yourbrand Sans, is agreed separately, so contact us. Read section 1.6
More than 2,000 people, or global use at scale? That is an Enterprise License, price on request. Embedding in hardware or firmware always needs a signed agreement. Email type@gardedesign.se or request a quote.
The agreements
The Standard License is the Font License Agreement (EULA 4.26), accepted at checkout. It also covers the Brand License add-ons. The Enterprise License and both Bespoke agreements are signed for each client and build on the EULA. Their terms are set out in the signed agreement.
Earlier versions of the EULA, with dates and PDF downloads, are kept in the License archive.
Request a quote
For Bespoke, an Enterprise License or a font name of your own, tell us about your company, the typeface and how you plan to use it. We reply by email with a proposal. Price on request.